Director of Growth Marketing

Hi! Thanks for checking us out!

Who we are: 

Riverside is your online studio for high-quality recordings and incredibly smart and fast editing. It's powered by AI, but built for human conversations - anything from podcasts to video marketing is captured with 4K video quality and crystal-clear audio, no matter where you’re located.

By removing all barriers between idea and expression, we empower anyone to create stories and conversations that engage their audience and inspire the world with conversations and stories.

What will your day to day look like:

• Translate Riverside's company objectives into a comprehensive growth strategy across customer acquisition, retention, and monetization. 
• Drive self-serve revenue and pipeline creation through inbound marketing activities, leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
• Own the day-to-day execution for various growth marketing channels, including creative, budget, targeting, testing, and reporting.
• Collaborate with our product marketing and creative teams to inform the targeting and messaging of new campaigns.
• Own the data reporting for key demand metrics across funnels and growth loops, and extract insights to make data-informed decisions to (i) optimize ongoing initiatives and (ii) identify and formulate new experiments to run.
• Launch segmented marketing campaigns to effectively reach prospects and customers.
• Identify revenue opportunities and act on them (i.e., new use cases, restructured partnerships, new features, or reimagined audience segments).
• Partner with product, sales, and customer support teams to improve engagement and conversion metrics throughout the marketing funnel and across multiple channels.

Your areas of expertise most relevant to this role:

• 5+ years of growth marketing experience, with B2C2B and B2B SaaS experience
• You have owned and scaled revenue as the primary KPI
• Experience driving revenue through paid and non-paid marketing channels
• Analytical and creative problem-solver with the ability to deeply understand the customer context and translate this into clear, concise, and creative output 
• You have a history of optimizing conversion rates throughout the entire customer journey from acquisition to activation to revenue to retention
• Ability to ideate and execute independently
• Strong communicator (verbal and written) with a solid understanding of creative, content, and community
• You are a demanding leader who understands hyper-growth and is not afraid to set aggressive goals

Values that help you succeed at Riverside:

• Hungry, passionate, and deeply curious
• Bias towards action
• Independent, self-starter
• Proactive and entrepreneurial approach to problem-solving
• Highly rigorous and stay close to the details

Bonus:

• Experience with a PLG and sales-assisted motion for a prosumer company
• Hands-on experience with HubSpot, Webflow, and Mixpanel
• Worked in the audio/video/media industry

Why choose us?

You'll have a front-row seat at an early-stage, fast-growing company. 

• We're still small, so there are not too many layers of bureaucracy to work through. You can have a huge impact here.
• Talented partners and plenty of space to learn and teach
• Competitive Salary and benefits and so much more!