Product Marketing Manager

Riverside empowers creators and businesses to create high-quality audio and video content. Since launching, we have experienced rapid growth and are trusted by customers such as Spotify, NY Times, NBC, CNN, and iHeartMedia.

We are looking for a product marketer to join our Marketing team. This role combines strategy and hands-on execution where you’ll own products and campaigns end-to-end.

 What you’ll do:

• Conduct market, competitive, audience, and use case research to inform our marketing strategy and product development
• Own the messaging architecture of the company; ensuring messaging is always up-to-date with the most current customer, competitor, and market insights, as well as target segments and customer segmentation and persona definition
• Partner with the product team from inception to launch on product features, with an eye toward company strategy, differentiators, and customer needs. 
• Identify revenue opportunities and act on them (i.e. new use cases, restructured partnerships, new features, or reimagined audience segments)
• Collaborate with our demand gen and creative teams to inform the targeting and messaging of new campaigns
• Work with Sales, CSM, and Support to channel structured insights